Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Applied Marketing Science / Angewandte Marketingforschung (APPMASC)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Fakultät für Wirtschaftswissenschaften, Universität Paderborn, Paderborn, Germany
Lena Steinhoff
About the author
Bibliographic Information
Book Title: Loyalitätswirkung des geschenkten bevorzugten Kundenstatus
Book Subtitle: Eine theoretische und empirisch-experimentelle Analyse
Authors: Lena Steinhoff
Series Title: Applied Marketing Science / Angewandte Marketingforschung
DOI: https://doi.org/10.1007/978-3-658-06357-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-06356-6Published: 21 July 2014
eBook ISBN: 978-3-658-06357-3Published: 11 July 2014
Series ISSN: 2627-1982
Series E-ISSN: 2627-2008
Edition Number: 1
Number of Pages: XIX, 220
Number of Illustrations: 25 b/w illustrations