Skip to main content
SpringerLink
Log in

Omni-Channel Retailing

An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

  • Book
  • © 2021

Overview

Authors:
  1. Amelie Winters

    1. Fachbereich IV Professur für Marketing und Handel, Universität Trier, Trier, Germany

    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 89.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 119.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (5 chapters)

  1. Front Matter

    Pages i-xxiv
    Download chapter PDF

  2. Introduction

    • Amelie Winters
    Pages 1-40

  3. Study 1: Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalty

    • Amelie Winters
    Pages 41-86

  4. Study 2: Effects of Perceived Offline-Online and Online-Offline Channel Integration Services

    • Amelie Winters
    Pages 87-130

  5. Study 3: Importance of Marketing Instruments for Repurchase Intentions in Omni-Channel Retailing

    • Amelie Winters
    Pages 131-179

  6. Final Remarks

    • Amelie Winters
    Pages 181-197

  7. Back Matter

    Pages 199-306
    Download chapter PDF
Back to top

Keywords

About this book

Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

Authors and Affiliations

  • Fachbereich IV Professur für Marketing und Handel, Universität Trier, Trier, Germany

    Amelie Winters

About the author

Dr. Amelie Winters received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.

 

Bibliographic Information

  • Book Title: Omni-Channel Retailing

  • Book Subtitle: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

  • Authors: Amelie Winters

  • Series Title: Handel und Internationales Marketing Retailing and International Marketing

  • DOI: https://doi.org/10.1007/978-3-658-34707-9

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021

  • Softcover ISBN: 978-3-658-34706-2Published: 17 August 2021

  • eBook ISBN: 978-3-658-34707-9Published: 16 August 2021

  • Series ISSN: 2626-3327

  • Series E-ISSN: 2626-3335

  • Edition Number: 1

  • Number of Pages: XXIV, 306

  • Number of Illustrations: 30 b/w illustrations

  • Topics: Marketing, Business and Management, general

Publish with us

Policies and ethics

Back to top

Search

Navigation