Authors:
- Shows the holistic picture of the necessary change processes for digitalization
- Provides a comprehensive set of tools to manage the digital transformation successfully
- Guides through the digital transformation process based on profound knowledge and proofed concepts
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
Authors and Affiliations
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Berlin School of Economics and Law, Berlin, Germany
Ralf T. Kreutzer
About the author
Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later a managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 50 books on marketing and management topics.
Bibliographic Information
Book Title: Toolbox Digital Business
Book Subtitle: Leadership, Business Models, Technologies and Change
Authors: Ralf T. Kreutzer
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-658-37017-6
Publisher: Springer Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022
Hardcover ISBN: 978-3-658-37016-9Published: 14 May 2022
Softcover ISBN: 978-3-658-37019-0Published: 14 May 2023
eBook ISBN: 978-3-658-37017-6Published: 13 May 2022
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XXI, 561
Number of Illustrations: 5 b/w illustrations, 168 illustrations in colour
Topics: Business Strategy/Leadership, Business and Management, general, IT in Business, e-Commerce/e-business, Organization