Overview
- Provides concepts with instruction materials based on an emerging market scenario
- Focuses on retail strategic match
- Provides tools/techniques to solve problems in practice
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Table of contents (5 chapters)
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Front Matter
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Introduction: Theory, Concepts, and Strategy
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Front Matter
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Empirical Studies—Concepts and Implementations
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Front Matter
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Back Matter
Keywords
About this book
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.
Authors and Affiliations
About the authors
Dr. Manash Kumar Sahu is an Assistant Professor at ASBM University in Bhubaneshwar, Odisha. His research interests include consumer behavior in retailing, customer relationship management, and digital & social media marketing. He won the Best Research Scholar Award at Berhampur University.
Jishnu Bhattacharyya is a Ph.D. Candidate in marketing at the University of Nottingham. He has previously worked as a Project Scientist for IIT Delhi. His research interests include sustainability communication, socially responsible consumption, consumer interactions with technology, and service robots. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.
Dr. Shivam Sakshi is a Postdoctoral Associate at the Indian Institute of Management Bangalore. He holds a Ph.D. from the University of Debrecen, Hungary. He has previously worked as Senior Project Training Manager at the National Institute of Rural Development and Panchayati Raj, Hyderabad. His research interests include consumer analytics, retail management, consumption behavior, virtual markets, and rural markets.
Bibliographic Information
Book Title: Customer-Centricity in Organized Retailing
Book Subtitle: A Guide to the Basis of Winning Strategies
Authors: Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi
DOI: https://doi.org/10.1007/978-981-19-3593-0
Publisher: Palgrave Macmillan Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023
Hardcover ISBN: 978-981-19-3592-3Published: 27 June 2023
eBook ISBN: 978-981-19-3593-0Published: 26 June 2023
Edition Number: 1
Number of Pages: XVIII, 175
Number of Illustrations: 3 b/w illustrations, 14 illustrations in colour
Topics: Marketing, Business and Management, general, Computer Science, general, Trade