Online Privacy Notice

Online Privacy Notice  - Apress LLC : October 2016

This Privacy Policy covers our treatment of personally identifiable information by Apress LLC (“Personal Information”) that we gather when you are registering, accessing or using our Site and the products, software and services (“Services”) available on the Site, including without limitation access to the Services by or through the Site, any third party integration of the Services, and any software owned, operated or licensed by us. However, this Privacy Policy excludes treatment of Personal Information in connection with the sale of content on the Site, such treatment is governed by the Online Shop Privacy Policy of Springer Verlag GmbH.

This Online Privacy Notice describes the types of personal information we collect on the Site, how we may use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices. 

Information We Collect

We may obtain certain personal information when you choose to provide them through our Site. The types of personal information we may collect include:

  • your name
  • postal address
  • e-mail address
  • telephone number
  • date of birth
  • username and password
  • information concerning your interests and product preferences

In addition, when you visit our Site, we may collect certain information by automated means, such as cookies and web beacons. The information we collect in this manner includes IP address browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our site, and dates and times of website visits.

A "cookie" is a text file that websites send to a visitor's computer or other Internet-connected device to uniquely identify the visitor's browser or to store information or settings in the browser. On this Site, we use two kinds of cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. Once you close your browser, they are deleted. Persistent cookies, in contrast, last beyond each visit to the Site and remain on your hard drive after you close your browser. The cookies used on the Site include those that are strictly necessary cookies for access and navigation, cookies that track usage (performance cookies) and remember your choices (functionality cookies), and cookies that provide you with targeted content or advertising. Details of which cookies are used can be found by CLICKING HERE.  We may use the information we obtain from your use of our cookies for the following purposes:

  • to recognize your computer when you visit the Site
  • to track you as you navigate the Site, and to enable the use of e-commerce capabilities
  • to improve the Site's usability
  • to analyse use of the Site
  • to manage the Site
  • to personalize the Site,

We also may use "web beacons" on our Site. A web beacon, also known as a pixel tag or clear GIF, may be used to transmit information collected through cookies to our service providers' servers These web beacons enable our service providers to compile anonymous information about your browsing activity on the Site. For more information, see the section on "Online Tracking" below.

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Site.

For more information about how we use cookies click here.

How We Use The Information We Collect

We may use the information we obtain through the Site to:

  • create and manage your account;
  • offer and provide products, services and information to you, including newsletters;
  • permit you to participate in blogs, forums, and discussion groups;
  • communicate with you about, and administer your participation in, special events, programs, surveys, contests, sweepstakes, and other offers or promotions, to the extent permitted by law
  • display content on our Site, such as stories, product reviews and photos;
  • respond to and communicate with you about your requests, questions and comments;
  • process claims we receive in connection with our products and services;
  • operate, evaluate and improve our business (including developing new products and services; managing our communications; determining the effectiveness of our sales, marketing and advertising; analysing and enhancing our products, services and Site; and performing accounting, auditing, billing, reconciliation and collection activities);
  • perform anonymised data analyses and other processing (including market and consumer research, trend analysis, financial analysis, anonymisation, encryption and tokenization of personal information); protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
  • comply with and enforce applicable legal requirements, relevant industry standards and our policies.

We also use this information to help diagnose technical and service problems, administer our Site, identify users of our Site, and gather demographic information about our users. We use clickstream data to determine how much time users spend on web pages of our Site, how users navigate through our Site, and how we may tailor our Site to better meet the needs of our users.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

Online Tracking

We may use third-party web analytics services on our Site, like Webtrekk and Google Analytics. These service providers help us analyse how users use our Site. The information collected for this purpose (including your IP address and other information collected by automated means) will be disclosed to or collected directly by these service providers. These service providers may retain and use anonymised, aggregated data collected from users of our Site in connection with their own businesses, including in order to improve their products and services.

Google Analytics 

This website uses Google Analytics, a web analytics service provided by Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses what is known as “cookies”, text files which are stored on your computer to allow us to analyse your use of the websites. The information generated by the cookie regarding your use of this website will, as a rule, be transmitted to and stored on a server of Google in the US. Due to the IP anonymisation on this website, your IP address is shortened by Google within the territory of Member States of the European Union or in other signatory States to the Agreement on the European Economic Area. Only in exceptional cases will your full IP address be transmitted to a server of Google in the US and shortened there. Google will use this information on our behalf to analyse your use of the website, to compile reports on website activities and provide additional services relating to website use and internet use to the website operator. The IP address collected through Google Analytics from your browser will not be merged with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.

You may also prevent Google from collecting and storing information in cookies, from storing information about your use of the website (including your IP address) and from processing such information by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. 

Our website uses the Google Remarketing technology. Google Remarketing addresses former users of our website by showing them targeted advertising on third party websites, including Google. Which user is addressed specifically, Google determines by linking the Google Analytics Data described above to the individual Google ID of logged in Google users temporarily. This allows addressing the same user on different devices. Advertising on the third party websites, including Google, is also done by using cookies. You can prevent Google from using cookies by setting the respective preferences on the website http://www.google.com/settings/ads.

You can find further information on Google Remarketing on http://www.google.com. Further information on Google’s Privacy Policy can be found under the address http://www.google.com/intl/en/privacypolicy.html#information.


This website uses Webtrekk, a web analytics service provided by Webtrekk GmbH, Robert-Koch-Platz 4, D-10115 Berlin (“Webtrekk”). We use Webtrekk services to collect and use statistical data on the use of our website to optimise our offering. In addition to cookies, Webtrekk also uses pixels (small gif files incorporated into the website).

Webtrekk places the following types of cookies on your computer:
· last click (used for session timeout; lasts one session)
· “session cookie” (used for session identification; lasts one session)

The following information is collected through the use of pixels:
· request (file name of the requested file)
· browser type/version (e.g. Internet Explorer 9.0)
· browser language (e.g. German)
· the operating system used (e.g. Windows 7)
· JavaScript enabled
· Java on/off
· cookies on/off
· the referrer URL
· IP address (will be anonymised immediately and deleted after processing)
· the time you access the site
· clicks
· product parameters (e.g. the ID of the product/subscription authorising you to access the site)

These cookies are used for statistical purposes only, e.g. to track which content of our website is accessed the most. This allows us to organise content into categories like “most read”, thereby making the website more comfortable to use. Moreover, the statistical information obtained about browser types and operating systems allows us to optimise our web design.

Webtrekk stores IP addresses only anonymously (in shortened form) and uses them only for session identification and geo-localisation. After that, IP addresses are immediately deleted. The information collected through Webtrekk will not be used to identify you personally unless you have specifically given us your consent.

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.

For more information about privacy policies and Webtrekk, please refer to the Webtrekk website: https://www.webtrekk.com/en/why-webtrekk/data-protection/ 

To learn more about how to opt out of ad network interest-based advertising, click here. This Site is not designed to respond to "do not track" signals received from browsers. 

Kiss Insights

This website uses Kiss Insights, a service from Qualaroo, which allows us the ability to pop-up questions to end users related to the content or feature they are currently focused on.  Kiss Insights is not always active on this website.  We only use this when we want to gather customer research about something specific on the AdisInsight website.

For more information about Kiss Insights privacy policy, please refer to the Qualaroo website: https://qualaroo.com/privacy-policy/

To learn more about how to opt out of ad network interest-based advertising, click here. This Site is not designed to respond to "do not track" signals received from browsers.

Affiliate Networks

We use affiliate networks operated by Digital Window Inc. (http://www.affiliatewindow.com), Value Click International Limited (http://de.cj.com) and Zanox.de AG (http://www.zanox.com). Whenever you are referred to our website by an advertisement on a website that is part of these affiliate networks (affiliate), the fact that you are coming from that website will be recorded. For this purpose, the respective company will set a cookie. If you make a purchase on our website or revisit our website within a certain period of time, the respective companies will be able to recognize you and attribute any purchases you make to the affiliate. A random pseudonym will be used so that this information cannot be linked to you personally. We will not combine this information with your personal data nor forward any personal data on you to third parties. You can prevent being tracked by choosing the appropriate preference in the privacy options of your browser or disable cookies or delete the cookie.


This website uses the third party tool “Sociomantic Sonar” operated by Sociomantic Labs GmbH, Paul- Lincke-Ufer 39/40, 10999 Berlin (www.sociomantic.com). Sociomantic Sonar delivers targeted ads on websites of its partner network to springer.com users that have vis-ited our website and have thus shown an interest in certain of our offers. Such targeted ads are displayed on the basis of information about the previous visits of the respective web pag-es that is inter alia stored in cookies which Sociomantic places on your computer. The data in these files is then retrieved in the course of subsequent visits of third party websites for specific product recommendations. The cookie includes a random identification number. Neither this number nor the information about your past use of the respective web pages can be attributed to you as an individual. Neither we nor Sociomantic will merge the information about the visits with any of your per-sonal data or disclose any of your personal data to any third party.


You can prevent all tracking by Sociomantic Sonar by clicking on the following link and checking the corresponding opt-out box: https://www.sociomantic.com/privacy/en/. When you opt-out a new cookie is placed in your web browser that tells Sociomantic’s technology to cease any data collection and data processing in relation to your web browser. You can opt-in to Sociomantic’s ads again at any time by un-checking the box explained above. Your opt-out stays active as long as the opt-out cookie remains stored in your web browser. Please, remember that your must check the opt-out box for each web browser that you use.


This website uses the Criteo-Service to advertise on our site and third party websites to previous visitors of our site. Criteo-Service is operated by Criteo SA, Rue Blanche, 75009, Paris, France (http://www.criteo.com/).The advertisements are displayed on the basis of information that is stored in cookies which Criteo places on your computer. Cookies are small text files used to store a record. The text files include information, on your visit of our website, in particular product views that is read-out in the course of subsequent visits of this or third party websites for specific product recommendations. The cookie includes a random alias. In case you visit our website within a certain period of time and view our products, Criteo is able to recognize you by means of the alias. However, the information cannot be attributed to you personally. We or Criteo will not merge this information with your personal data and will not disclose any of your personal data to any third party.


You can prevent the storing and using of information in a cookie placed by Criteo by clicking on the following link http://www.criteo.com/en/privacy-policy and using the controller next to “Opt-Out” by switching it to “ON”.
When you opt-out, a new cookie (Opt-Out-Cookie) is placed in your web browser that tells Criteo to cease data collection from and ad delivery to your browser. You can opt-in to Criteo’s ads again at any time by switching the controller to “OFF”. Please be aware that this configuration will be necessary for each of your browsers. In case all of your cookies in a browser are deleted, also the Opt-Out-Cookie of Criteo will be affected.

Information We Share

We may share the information you provide with companies that are related to Springer Verlag  through common ownership. This may be for the reasons of maintaining and updating your registration details with us, or for the purposes of processing online payments or issuing you with an invoice.  Where physical goods are to be shipped to you we may also provide details to our fulfilment entity within Springer Nature.  We may also share the personal information we obtain with our publishing partners during and upon termination of our publishing relationship.

If we obtained your consent, we may share information about you with non-affiliated joint marketing partners and/or third parties whose products or services may be of interest to you. These third parties may contact you directly about their products and services. We will not share your information with these third parties for their own marketing purposes if you request that we not do so. We may, however, engage in joint marketing activities with selected third parties and may share personal information about our Site visitors with them.

We share personal information with third parties who perform services on our behalf. For example, when you make a purchase we may share information about you and your transaction with other companies for the purpose of processing your transaction. In addition, we may retain third party service providers to manage our customer databases or distribute e-mail offerings.

Our Site may feature blogs, forums and discussion groups. Please be aware that some or all of the information you provide (including personal information) in connection with these activities may be made publicly available.

We also may disclose information about you (i) if we are required to do so by law, regulation or legal process (such as a court order or subpoena), (ii) in response to requests by government agencies, such as law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We may transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).

Links To Other Websites

Our Site may contain links to other websites for your convenience and information. These may include, for example, some of the blogs and forums you may access through this Site. These websites may be operated by companies not affiliated with us. Linked websites may have their own privacy policies or notices, which we strongly suggest you review if you visit any linked websites. We are not responsible for the content of any websites that are not affiliated with APRESS LLC, or the privacy practices of those websites.

Children's Privacy

Our Site is not directed to children under the age of 13 and we do not knowingly collect personal information from children under the age of 13 on our Site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on our Site, we will delete the information from our records.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Your Choices

We give you the option of requesting that we not use your information for marketing purposes, or share your information with related companies for their own marketing purposes. Click here to send us an e-mail with your name and e-mail address, if you do not want us to use your information for marketing purposes, or share your information with related companies for their own marketing purposes.

Please be aware that we are able to process an opt-out request only for a specific e-mail address. So, if you have more than one e-mail address or if you have changed your e-mail address, your opt-out request may not be processed properly. If you believe you have opted out, but continue to receive e-mails from us, please contact us by one of the means listed under "How to Contact Us" below, and we will endeavor to resolve the issue.

Notice to California Residents

California's "Shine the Light" law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the business' practices related to disclosing personal information to third parties for the third parties' direct marketing purposes. In the alternative, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties' direct marketing purposes if the customer has opted out of such information-sharing. We have such a policy in place. As discussed above in the section entitled "Your Choices", if you wish to opt-out of our sharing of your information with third parties for the third parties' direct marketing purposes, please follow the appropriate opt-out link in that section.

Access and Correction

Subject to applicable law, you may (i) have the right to access certain personal information we maintain about you and obtain a copy of that information, (ii) update or correct inaccuracies in that information, (iii) object to our use of your personal information, and (iv) delete your personal information from our database. To exercise these rights, please contact us as indicated in the How To Contact Us section of this Online Privacy Notice. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. If you are resident in the EU, a charge may be applicable (No charge is applied in Germany)  before we provide a copy to you of any of your personal information that we maintain.

Data Transfers

We may transfer the personal information we collect about you to countries other than the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information When we transfer your information to other countries, we will protect that information as described in this Online Privacy Notice and in accordance with applicable law. Where your personal information is collected in the EEA and we then transfer it outside the EEA, we will ensure that an adequate level of protection is in place to protect your personal information.

Updates To Our Online Privacy Notice

Changes to this Online Privacy Notice will become effective when those changes are posted to the Site. Your continued use of the Site subsequent to any change to this Online Privacy Notice constitutes your acceptance of the change. Please review this statement periodically to ensure you are aware of any changes or updates to this Online Privacy Notice. We indicate the effective date of this Online Privacy Notice (and any updates) at the top of the Notice.

How To Contact Us

If you have any questions about this Online Privacy Notice, or if you would like to update information we have about you or your preferences:

E-mail us at customerservice@springernature.com

Write to us at

Apress Media LLC, 233 Spring Street, New York, NY 10013