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Reviews
"Competitive success in Asia requires much for which standard Western texts just don't provide the answers. Winning in Asia, American Style combines a mature sense of how local politics, culture, and organization impact on foreign firms, and a clear-headed, realistic understanding of what corporate strategy requires. The cases, selected by one of America's leading political economists, are well-done, and well-integrated with the overall argument."
- Kent Calder, Director of the U.S.-Japan Program, Princeton University.
"Creating a viable business strategy in Asia is a complex endeavor. A combination of market and non-market related strategies are required for effective entry and competition in these markets. Winning in Asia, U.S. Style provides a comprehensive look at how U.S. firms can and have successfully competed in Asia. Aggarwal's work is a must-read for anyone who wants to know how entry into Asia is really done.'"
-Paula Stern, President of the Stern Group and former Chairwoman of the U.S. International Trade Commission
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Bibliographic Information
Book Title: Winning in Asia, U.S. Style
Book Subtitle: Market and Nonmarket Strategies for Success
Editors: V. Aggarwal
Publisher: Palgrave Macmillan New York
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2003
Hardcover ISBN: 978-0-312-23911-4Published: 12 December 2003
Edition Number: 1
Number of Pages: XIII, 279
Topics: Political Science, Asian Culture, Business and Management, general, International Business