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Palgrave Macmillan
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Winning Reputations

How To Be Your Own Spin Doctor

  • Book
  • © 2002

Overview

Authors:
  1. Chris Genasi
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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xiii
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  2. A good reputation is worth fighting for

    • Chris Genasi
    Pages 1-18

  3. Mastering your reputation: the first small steps

    • Chris Genasi
    Pages 19-28

  4. Reputation as the new religion: the powers behind the movement

    • Chris Genasi
    Pages 29-50

  5. Your reputation architecture: a blueprint for a winning reputation

    • Chris Genasi
    Pages 51-85

  6. You are your PR: living out your reputation

    • Chris Genasi
    Pages 86-103

  7. Reputation as performance art

    • Chris Genasi
    Pages 104-112

  8. What the reputation consultants say … and don’t say

    • Chris Genasi
    Pages 113-127

  9. The new e-economy: what it means for those building a winning reputation

    • Chris Genasi
    Pages 128-147

  10. Spreading your gospel: how to turn your employees into your biggest fans

    • Chris Genasi
    Pages 148-159

  11. Winning reputation case studies: learning from the best

    • Chris Genasi
    Pages 160-191

  12. Back Matter

    Pages 192-194
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Keywords

About this book

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

Reviews

'...a good introduction for new public relations managers or entrepreneurs.' - Publishers Weekly

'Winning Reputations is a real winner...It provides valuable insight about reputation management from a leading practitioner working on the front lines with some of the world's top companies.' - Professor Charles J. Fombrun, Executive Director, Reputation Institute, Leonard N. Stern School of Business, New York University

'A comprehensive and persuasive tour of the issues facing communications professionals in the new era.' - Peter Hehir, Former Chairman of Porter Novelli International

'Sharp; well-focused; truly international - and takes the mystery out of spin.' - Colin Farrington, Director General, The Institute of Public Relations

'This book shows how reputation promotion can lead to corporate responsibility not just self-aggrandizement.' - Kate Nicholas, Editor, PR Week

About the author

CHRIS GENASI is Director of Strategy of Weber Shandwick International, one of the biggest PR companies in the world. He has particular expertise in Communication Strategy Development, Internal Culture Change Programmes, Issues Management, Corporate Media Relations, Opinion Former Communications and Corporate Citizenship Activity. His specialism is the management of corporate reputation and he has advised several leading multinational companies including Nestle, Lever Brothers, Toyota Motor Corporation, Castrol, BP, Allied Domecq, Courtaulds Fibres, Rolls-Royce Motor Cars and BT.

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