Overview
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Table of contents(8 chapters)
About this book
Authors and Affiliations
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ESCP Europe, France
Benoît Heilbrunn
About the author
Bibliographic Information
Book Title: Market Mediations
Book Subtitle: Semiotic Investigations on Consumers, Objects and Brands
Authors: Benoît Heilbrunn
DOI: https://doi.org/10.1057/9781137509987
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
Hardcover ISBN: 978-1-137-50996-3Published: 11 May 2015
Softcover ISBN: 978-1-349-50622-4Published: 01 January 2015
eBook ISBN: 978-1-137-50998-7Published: 11 May 2015
Edition Number: 1
Number of Pages: XIII, 250
Topics: Business Strategy/Leadership, Management, Marketing, International Economics