Skip to main content
  • Book
  • © 1967

The New High Priesthood

the social, ethical and political implications of a marketing-orientated society

Palgrave Macmillan

Authors:

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (6 chapters)

  1. Front Matter

    Pages 1-7
  2. Introduction

    • Ralph Glasser
    Pages 9-24
  3. The Brand and the Symbol

    • Ralph Glasser
    Pages 25-89
  4. The Persuasion Process

    • Ralph Glasser
    Pages 90-121
  5. Is Choice Free?

    • Ralph Glasser
    Pages 122-165
  6. The Advertising Treadmill

    • Ralph Glasser
    Pages 166-201
  7. The Political Problems

    • Ralph Glasser
    Pages 202-244
  8. Back Matter

    Pages 245-251

Bibliographic Information

  • Book Title: The New High Priesthood

  • Book Subtitle: the social, ethical and political implications of a marketing-orientated society

  • Authors: Ralph Glasser

  • DOI: https://doi.org/10.1007/978-1-349-00186-6

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)

  • Copyright Information: Ralph Glasser 1967

  • Softcover ISBN: 978-1-349-00188-0Published: 01 January 1967

  • eBook ISBN: 978-1-349-00186-6Published: 18 June 1967

  • Edition Number: 1

  • Number of Pages: I, 251

  • Topics: Economic Policy, Political Theory

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access