Understanding and Profiting from Intellectual Property

1. Front Matter

   Pages i-xxiii

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2. Understanding and Profiting from Intellectual Property across Borders: A Beginning

   1. Understanding and Profiting from Intellectual Property across Borders: A Beginning

      • Deli Yang

      Pages 1-10

3. Intellectual Property Fundamentals

   1. Front Matter

      Pages 11-11

      PDF

   2. Intellectual Property Theories

      • Deli Yang

      Pages 13-37

   3. Intellectual Property Systems

      • Deli Yang

      Pages 38-66

4. Intellectual Property Environments

   1. Front Matter

      Pages 67-67

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   2. The Impacts of Intellectual Property on Political Economy

      • Deli Yang

      Pages 69-96

   3. The Effects of Political Economy on Intellectual Property

      • Deli Yang

      Pages 97-113

   4. Culture and Intellectual Property

      • Deli Yang

      Pages 114-133

5. Intellectual Property Management

   1. Front Matter

      Pages 135-135

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   2. Managing Intellectual Property Assets

      • Deli Yang

      Pages 137-161

   3. Valuing Intellectual Property

      • Deli Yang

      Pages 162-187

6. Intellectual Property Strategies

   1. Front Matter

      Pages 189-189

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   2. Internationalizing Intellectual Property

      • Deli Yang

      Pages 191-221

   3. International Licensing and Contracting of Intellectual Property

      • Deli Yang

      Pages 222-253

   4. Global Piracy and Strategic Responses

      • Deli Yang

      Pages 254-288

   5. Understanding and Profiting from Intellectual Property: New Beginnings

      • Deli Yang

      Pages 289-295

7. Back Matter

   Pages 296-313

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A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

• economy
• environment
• intellectual property management
• management
• political economy

'The author has undertaken a formidable task with serious scholarship...and analytical intent...has enlivened what could have been a dry, specialists-only book by including diagrams, statistics, and illuminating case studies...This is a well-researched and thought-provoking read for both the academic and business communities.' -World Intellectual Property Organization

• Trinity University, USA

  Deli Yang

DELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA, and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding and firm performance, including anti-piracy strategies and success. She has also been collaborating with multinationals and scholars across the world on projects related to IP businesses. As a consultant of the World IP Organisation, UN, she has been actively involved with benchmarking global IP systems.

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