Skip to main content
SpringerLink
Log in
Apress
Book cover

HTML5 Advertising

  • Book
  • © 2013

Overview

Authors:
  1. John Percival
    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 34.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 44.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (13 chapters)

  1. Front Matter

    Pages i-xxviii
    Download chapter PDF

  2. The Campaign Process

    • John Percival
    Pages 1-20

  3. Evolution of Advertising Technology

    • John Percival
    Pages 21-35

  4. Advertising with Web Standards

    • John Percival
    Pages 37-60

  5. Using Canvas, SVG, and Web Fonts

    • John Percival
    Pages 61-84

  6. Animations and Presentations

    • John Percival
    Pages 85-119

  7. HTML5 APIs

    • John Percival
    Pages 121-148

  8. HTML5 Media

    • John Percival
    Pages 149-187

  9. Mobile Web Advertising

    • John Percival
    Pages 189-216

  10. In-Application Advertising

    • John Percival
    Pages 217-232

  11. Offline Storage, Tracking, Debugging, and Optimization

    • John Percival
    Pages 233-256

  12. Dynamic Advertising with HTML5

    • John Percival
    Pages 257-296

  13. Bleeding-Edge HTML5

    • John Percival
    Pages 297-323

  14. HTML5 Advertising Going Forward

    • John Percival
    Pages 325-338

  15. Back Matter

    Pages 339-346
    Download chapter PDF
Back to top

About this book

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms?

HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book:

  • Takes you through the advertising campaign process with HTML5 from design to delivery
  • Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification
  • Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript.
HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.

About the author

John Percival is an established creative director and technologist that resides in the Philadelphia area. He specializes in digital media production, multi-screen development, interactive design and video creation and delivery.He currently works in the digital advertising space working for many Fortune 500 clients solving complex problems. John has been in the digital space for nearly a decade, has led and directed teams big and small and has a strong background in audio & video production as well as motion graphic design. John is also an industry speaker, technical author and member of the IAB's various working groups as well as co-founder of the Philadelphia After Effects user group.

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation