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Table of contents (22 chapters)
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Front Matter
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Markets, Sources, and the Marketing System
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Front Matter
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The Marketing Environment
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Front Matter
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Marketing Operations and Firms
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Front Matter
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About this book
Authors and Affiliations
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Cornell University, USA
R. Brian How
Bibliographic Information
Book Title: Marketing Fresh Fruits and Vegetables
Authors: R. Brian How
DOI: https://doi.org/10.1007/978-1-4615-2031-3
Publisher: Springer New York, NY
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eBook Packages: Springer Book Archive
Copyright Information: Springer Science+Business Media New York 1991
Hardcover ISBN: 978-0-442-00450-7Published: 31 December 1995
Softcover ISBN: 978-1-4613-5841-1Published: 20 October 2012
eBook ISBN: 978-1-4615-2031-3Published: 06 December 2012
Edition Number: 1
Number of Pages: XV, 357
Topics: Food Science, Marketing