Authors:
- Provides readers with the hands-on knowledge and tools they need to export goods and services
- Shows how to use social media and social networking to get new business—no matter where in the world it comes from
- Fuels export growth for experienced and inexperienced entrepreneurs and small business owners
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Table of contents (31 chapters)
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Front Matter
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Building Your Foundations for Exporting
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Front Matter
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Creating and Using Online Marketing Platforms
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Front Matter
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Mapping Out Your Export Journey
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Front Matter
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Developing Sales and Distribution Capabilities
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Front Matter
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About this book
“Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question of whether—and how—to go global must be addressed. Delaney shows yet again her passionate dedication to serving her readers with deeply practical guidance.”—Jim Collins, author of Good to Great and co-author of Beyond Entrepreneurship
Gain the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. This book is the bible for entrepreneurs and small business owners taking their US businesses to the next level of growth through exports. Exporting empowers readers with the can-do confidence to tackle the challenges and opportunities of exporting, leading to greater revenues, stability, and profitability for yourbusiness. With 70 percent of global buying power lying outside US borders, exporting is not just an option for ambitious entrepreneurs—it’s an absolute must for building and sustaining a successful future.
Typically, exporting first appears on the radar of small businesses as unsolicited inquiries from foreign customers on the web via your email, website, blog, or Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid?
Reflecting the rapid rate of change in national and global trade regulations and economic conditions, this second edition contains extensive updates and enhancements of the first edition’s data and citations; actual and prospective multilateral trade agreements, especially the TPP and TTIP; CFR, EAR, and BIS rules; interviews with trade and sector specialists; economic trends and shocks affecting export opportunities and risks in various regions and sectors; and the annotated selection of recommended exporting resource sites.
Exporting: The Definitive Guide to Selling Abroad Profitably:
- Lays out simple steps and tips to conduct market research, find customers, open new markets, create an export business plan, get paid, and ship goods and services efficiently and profitably
- Shows you how to use the Internet and social media to mediate the exporting process and expand your international presence
- Details how the US government helps exporters and how to avoid foreign regulatory pitfalls
Keywords
- ad valorem duties
- affiliate marketing
- binational trade associations
- break-bulk shipments
- BRICS
- Export-Import Bank
- EAR
- carton markings
- Commerce Control List
- Common Sense Advisory
- foreign trade zones
- cost, insurance, and freight
- Gold Key Matching Service
- US Export Assistance Centers
- DHL
- Magento
- emerging markets
- Eriksen Translations
- bribes and corruption
- exchange rates
Authors and Affiliations
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Ste LL , Chicago, USA
Laurel J. Delaney
About the author
Bibliographic Information
Book Title: Exporting
Book Subtitle: The Definitive Guide to Selling Abroad Profitably
Authors: Laurel J. Delaney
DOI: https://doi.org/10.1007/978-1-4842-2193-8
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Apress Access Books, Business and Management (R0)
Copyright Information: Laurel J. Delaney 2016
Softcover ISBN: 978-1-4842-2192-1Published: 19 October 2016
eBook ISBN: 978-1-4842-2193-8Published: 19 October 2016
Edition Number: 2
Number of Pages: XXI, 585
Number of Illustrations: 3 b/w illustrations, 7 illustrations in colour
Topics: Business and Management, general, Trade, Small Business, e-Business/e-Commerce, Start-Ups/Venture Capital, Online Marketing/Social Media