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Bricks to Clicks

Why Some Brands Will Thrive in E-Commerce and Others Won't

Authors: Feinleib, David

  • Teaches via real-world case studies which of the brands on the endless digital shelf will thrive and which ones won't
  • Shows how to build brand loyalty online for customers who care more about price, assortment, and convenience
  • Provides insights from companies that have mastered the art and science of selling in-store and now want to know how to sell online
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Buy this book

eBook $19.99
price for USA (gross)
  • ISBN 978-1-4842-2805-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $29.99
price for USA
  • ISBN 978-1-4842-2804-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.
Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.

What You'll Learn
Learn the best practices in e-commerce of the world's leading brands and how to:

  • Make the transition from selling in-store to selling (and winning) online
  • Conduct online brand audits to pinpoint opportunities for improvement
  • Increase brand equity through high-quality content
  • Maximize onine sales by understanding the key metrics you need to measure and optimize
Who This Book Is For
Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients

About the authors

David Feinleib is Founder and CEO of Content Analytics, the Control Center for ECommerce. Prior to Content Analytics, David was Managing Director of The Big Data Group, where he produced the well-known Big Data Landscape. Previously, David was a general partner at Mohr Davidow Ventures, a Silicon Valley venture capital firm. David co-founded Consera Software, which was acquired by HP; Likewise Software, which was acquired by EMC; and Speechpad, a leader in web-based audio-video transcription. He began his career at Microsoft. David holds a BA from Cornell University, graduating summa cum laude, and an MBA from the Graduate School of Business at Stanford University. The author of Why Startups Fail (Apress, 2011) and Big Data Bootcamp (Apress, 2014), David is an avid violinist and four-time Ironman finisher. He lives in the San Francisco Bay Area with his wife Nicole.

Table of contents (10 chapters)

Buy this book

eBook $19.99
price for USA (gross)
  • ISBN 978-1-4842-2805-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $29.99
price for USA
  • ISBN 978-1-4842-2804-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Bricks to Clicks
Book Subtitle
Why Some Brands Will Thrive in E-Commerce and Others Won't
Authors
Copyright
2017
Publisher
Apress
Copyright Holder
David Feinleib
eBook ISBN
978-1-4842-2805-0
DOI
10.1007/978-1-4842-2805-0
Softcover ISBN
978-1-4842-2804-3
Edition Number
1
Number of Pages
XIV, 156
Number of Illustrations and Tables
21 illustrations in colour
Topics