Introduction to Search Engine Marketing and AdWords

A Guide for Absolute Beginners

Authors: Kelsey, Todd

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  • Written for absolute beginners and new learners
  • Written in easy-to-understand, conversational language
  • Provides an understanding of search engine marketing and AdWords that can help readers get interviews and jobs, or increase their current job skills
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eBook $19.99
price for USA (gross)
  • ISBN 978-1-4842-2848-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $24.99
price for USA
  • ISBN 978-1-4842-2847-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.

What You’ll Learn

  • Take a behind-the-scenes tour of AdWords, including how to create an account
  • Create and launch a campaign as well as ads, including keyword tools
  • Monitor a campaign, including time frame, clicks and CTR, and reporting
  • Implement various campaign strategies, including support email and dealing with errors
  • Use Ad extensions as well as site links

Who This Book Is For

Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.

About the authors

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Table of contents (8 chapters)

Table of contents (8 chapters)
  • Introduction

    Pages 1-14

    Kelsey, Todd

  • Quickstart

    Pages 15-35

    Kelsey, Todd

  • Launching a Campaign

    Pages 37-51

    Kelsey, Todd

  • Monitoring a Campaign

    Pages 53-65

    Kelsey, Todd

  • Keywords

    Pages 67-80

    Kelsey, Todd

Buy this book

eBook $19.99
price for USA (gross)
  • ISBN 978-1-4842-2848-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $24.99
price for USA
  • ISBN 978-1-4842-2847-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Introduction to Search Engine Marketing and AdWords
Book Subtitle
A Guide for Absolute Beginners
Authors
Copyright
2017
Publisher
Apress
Copyright Holder
Todd Kelsey
eBook ISBN
978-1-4842-2848-7
DOI
10.1007/978-1-4842-2848-7
Softcover ISBN
978-1-4842-2847-0
Edition Number
1
Number of Pages
XIII, 131
Number of Illustrations
47 b/w illustrations, 200 illustrations in colour
Topics