Overview
- Written for absolute beginners and new learners
- Written in easy-to-understand, conversational language
- Provides an understanding of search engine optimization that can help readers get interviews and jobs, or increase their current job skills
- Covers the costs associated with other forms of online marketing and how SEO provides fairly good ROI
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Table of contents (9 chapters)
Keywords
About this book
What You’ll Learn
- Create a content platform, including blogs and YouTube channels
- Use keywords to maximize findabilityand increase search volume
- Check your SEO rank and other analytics
- Hunt for duplicate content
- Set up Google Analytics, including Blogger
- Utilize Indexing and Webmaster tools/search console
Who This Book Is For
Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Introduction to Search Engine Optimization
Book Subtitle: A Guide for Absolute Beginners
Authors: Todd Kelsey
DOI: https://doi.org/10.1007/978-1-4842-2851-7
Publisher: Apress Berkeley, CA
eBook Packages: Computer Science, Apress Access Books, Computer Science (R0)
Copyright Information: Todd Kelsey 2017
Softcover ISBN: 978-1-4842-2850-0Published: 21 June 2017
eBook ISBN: 978-1-4842-2851-7Published: 20 June 2017
Edition Number: 1
Number of Pages: XIV, 126
Number of Illustrations: 23 b/w illustrations, 146 illustrations in colour
Topics: Big Data, Online Marketing/Social Media