Introduction to Search Engine Optimization

A Guide for Absolute Beginners

Authors: Kelsey, Todd

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  • Written for absolute beginners and new learners
  • Written in easy-to-understand, conversational language
  • Provides an understanding of search engine optimization that can help readers get interviews and jobs, or increase their current job skills
  • Covers the costs associated with other forms of online marketing and how SEO provides fairly good ROI
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eBook $19.99
price for USA (gross)
  • ISBN 978-1-4842-2851-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $24.99
price for USA
  • ISBN 978-1-4842-2850-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

    Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

    What You’ll Learn
    • Create a content platform, including blogs and YouTube channels
    • Use keywords to maximize findability and increase search volume
    • Check your SEO rank and other analytics
    • Hunt for duplicate content
    • Set up Google Analytics, including Blogger
    • Utilize Indexing and Webmaster tools/search console

    Who This Book Is For

    Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

    About the authors

    Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

    Table of contents (9 chapters)

    Table of contents (9 chapters)
    • Introduction

      Pages 1-8

      Kelsey, Todd

    • Skillbox: Content

      Pages 9-28

      Kelsey, Todd

    • SEO Basics

      Pages 29-42

      Kelsey, Todd

    • Keyword Research

      Pages 43-57

      Kelsey, Todd

    • Try SEO

      Pages 59-74

      Kelsey, Todd

    Buy this book

    eBook $19.99
    price for USA (gross)
    • ISBN 978-1-4842-2851-7
    • Digitally watermarked, DRM-free
    • Included format: EPUB, PDF
    • ebooks can be used on all reading devices
    • Immediate eBook download after purchase
    Softcover $24.99
    price for USA
    • ISBN 978-1-4842-2850-0
    • Free shipping for individuals worldwide
    • Usually dispatched within 3 to 5 business days.

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    Bibliographic Information

    Bibliographic Information
    Book Title
    Introduction to Search Engine Optimization
    Book Subtitle
    A Guide for Absolute Beginners
    Authors
    Copyright
    2017
    Publisher
    Apress
    Copyright Holder
    Todd Kelsey
    eBook ISBN
    978-1-4842-2851-7
    DOI
    10.1007/978-1-4842-2851-7
    Softcover ISBN
    978-1-4842-2850-0
    Edition Number
    1
    Number of Pages
    XIV, 126
    Number of Illustrations
    23 b/w illustrations, 146 illustrations in colour
    Topics