Introduction to Social Media Marketing

A Guide for Absolute Beginners

Authors: Kelsey, Todd

  • Written for absolute beginners and new learners
  • Written in easy-to-understand conversational language
  • Provides an understanding of digital marketing and certifications that can help readers get interviews and jobs, or increase their current job skills
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Buy this book

eBook $19.99
price for USA (gross)
  • ISBN 978-1-4842-2854-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $24.99
price for USA
  • ISBN 978-1-4842-2853-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

What You’ll Learn

  • Understand basic functions for most social media tools, including how to get up and running
  • See the benefits of social media tools and which one you should use for specific purposes
  • Calculate the real ROI expected from using specific tools
  • Utilize social media monitoring and analytics
Who This Book Is For

Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

About the authors

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Table of contents (8 chapters)

Buy this book

eBook $19.99
price for USA (gross)
  • ISBN 978-1-4842-2854-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $24.99
price for USA
  • ISBN 978-1-4842-2853-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Introduction to Social Media Marketing
Book Subtitle
A Guide for Absolute Beginners
Authors
Copyright
2017
Publisher
Apress
Copyright Holder
Todd Kelsey
eBook ISBN
978-1-4842-2854-8
DOI
10.1007/978-1-4842-2854-8
Softcover ISBN
978-1-4842-2853-1
Edition Number
1
Number of Pages
XII, 152
Number of Illustrations
16 b/w illustrations, 226 illustrations in colour
Topics