cover

Influencer Marketing for Brands

What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Authors: Levin, Aron

  • Learn how to effectively use the social media landscape to promote and market your products
  • Understand how to find the right talent and audience for your influencer marketing campaign
  • Discover how you can align this new marketing channel of influencer marketing with your traditional and overall marketing strategies  
see more benefits

Buy this book

eBook $24.99
price for USA (gross)
  • The eBook version of this title will be available soon
  • Due: December 16, 2019
  • ISBN 978-1-4842-5503-2
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Softcover $32.99
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week).
  • Due: December 16, 2019
  • ISBN 978-1-4842-5502-5
  • Free shipping for individuals worldwide
About this book

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.

Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.

The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.


What You Will Learn

  • Plan effective influencer marketing campaigns using a simple 3-step formula
  • Create top performing YouTube videos that drive website traffic, app installs and sales
  • Understand what to pay for influencer marketing and how much you should invest if you're just starting out


Who This Book is For

Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

About the authors

With a passion for technology, marketing and sales, Aron Levin co-founded Relatable to empower millions of content creators from all over the world. Clients include large consumer brands like Adobe, Google, Ralph Lauren, Chiquita and Heineken, but also brave direct-to-consumer startups like Lifesum, Bioclarity and MVMNT.
Aron is also known for his background at King Digital Entertainment (Maker of Candy Crush and 100+ other games) where he led Advertising Operations and in his role as Director, Growth at music-streaming service Spotify. He spends his time in Los Angeles, California and Stockholm, Sweden with his wife and two kids. He is also the author of The Content Marketing Calendar and the Relatable Inner Circle Newsletter that is published weekly to 70,000+ marketing professionals.

Buy this book

eBook $24.99
price for USA (gross)
  • The eBook version of this title will be available soon
  • Due: December 16, 2019
  • ISBN 978-1-4842-5503-2
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Softcover $32.99
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week).
  • Due: December 16, 2019
  • ISBN 978-1-4842-5502-5
  • Free shipping for individuals worldwide
Loading...

Bibliographic Information

Bibliographic Information
Book Title
Influencer Marketing for Brands
Book Subtitle
What YouTube and Instagram Can Teach You About the Future of Digital Advertising
Authors
Copyright
2020
Publisher
Apress
Copyright Holder
Aron Levin
eBook ISBN
978-1-4842-5503-2
DOI
10.1007/978-1-4842-5503-2
Softcover ISBN
978-1-4842-5502-5
Edition Number
1
Number of Pages
VIII, 162
Number of Illustrations
19 b/w illustrations, 2 illustrations in colour
Topics