Human–Computer Interaction Series
cover

Personas Across Cultures

Representing the Next Billion Users

Authors: Cabrero, Daniel G.

  • Contains abundant international case studies from various countries in five continents
  • Provides inventive methods, tools and techniques to create effective situated personas
  • Based on rigorous empirical research and written by a cross-cultural persona expert
  • Provides a wealth of audiovisual material online such as videos, audios, posters
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eBook  
  • ISBN 978-3-030-24351-7
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover ca. $139.99
price for USA
  • Due: August 11, 2020
  • ISBN 978-3-030-24350-0
  • Free shipping for individuals worldwide
About this book

This book covers key topics regarding the research and creation of personas across cultures for human-computer interaction (HCI). Through empirical cases studies, it examines a breadth of approaches, challenges and reflections on personas deployed in different locales over time.

Personas have been artefacts of enquiry and praxis since Alan Cooper brought them to mainstream technology design. Yet, their study and emergence across cultures have been little explored –least of all synthesised in a monograph, this book fills that gap.

It consolidates the body of work on persona studies conducted in a variety of locations in India, Brazil, Kyrgyzstan, Namibia, Vietnam, Chile, Mozambique, Malaysia and South Africa, drawing upon two somewhat competing, if complementary methodologies: User-Centred Design and Participatory Design.

Rather than prescribing tools, techniques, methods or methodologies, it illustrates the historical versatility and epistemological plasticity of personas in the design of technologies shaped by dominant, situated, inclusive or culturally nuanced representations of people. It draws from the author's extensive knowledge of case studies as well as from his own work to provide examples, reflections and audiovisual illustrations of relevant concepts and issues. 

Personas Across Cultures: Representing the Next Billion Users is designed for early and seasoned career researchers in HCI who might approach the design of personas across cultures for the first time, and scholars and practitioners in related fields such as interaction design, usability, user experience and co-design.

Buy this book

eBook  
  • ISBN 978-3-030-24351-7
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover ca. $139.99
price for USA
  • Due: August 11, 2020
  • ISBN 978-3-030-24350-0
  • Free shipping for individuals worldwide

Services for this book

Bibliographic Information

Bibliographic Information
Book Title
Personas Across Cultures
Book Subtitle
Representing the Next Billion Users
Authors
Series Title
Human–Computer Interaction Series
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-24351-7
Hardcover ISBN
978-3-030-24350-0
Series ISSN
1571-5035
Edition Number
1
Number of Illustrations
15 b/w illustrations
Topics