Overview
- Presents best practices in web design and web development from over 250 professionals
- Analyses online users’ browsing and shopping patterns
- Provides an overview of the website quality research covering the last two decades
- Includes data from laboratory experiments and real-world website traffic
Part of the book series: SpringerBriefs in Business (BRIEFSBUSINESS)
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Table of contents (6 chapters)
Keywords
About this book
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
Authors and Affiliations
About the authors
Tereza Semerádová is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. Her primary research areas include online marketing strategies, user experience design, and advertising efficiency. In addition to her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google AdWords, and website analytics.
Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems.
Bibliographic Information
Book Title: Website Quality and Shopping Behavior
Book Subtitle: Quantitative and Qualitative Evidence
Authors: Tereza Semerádová, Petr Weinlich
Series Title: SpringerBriefs in Business
DOI: https://doi.org/10.1007/978-3-030-44440-2
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Softcover ISBN: 978-3-030-44439-6Published: 04 April 2020
eBook ISBN: 978-3-030-44440-2Published: 03 April 2020
Series ISSN: 2191-5482
Series E-ISSN: 2191-5490
Edition Number: 1
Number of Pages: X, 129
Number of Illustrations: 4 b/w illustrations, 7 illustrations in colour
Topics: Customer Relationship Management, Online Marketing/Social Media, e-Business/e-Commerce