Overview
- Explores the use of public images and their use in leadership
- Includes interviews with artists of public images, providing an overview of the context
- Charts a practical path to maximizing the effectiveness of visual messages
Part of the book series: Palgrave Studies in Business, Arts and Humanities (PSBAH)
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Table of contents (7 chapters)
Keywords
About this book
This book focuses on leadership as a visual discourse and explores the construction of this discourse within the context of Bedouin Arabia, and the Middle East more broadly. In it, the author considers business and organisational leadership from an aesthetic perspective and in the context of various geographical and historical settings. The book examines the work of a variety of artists, and examines how public representations of business and political figures are used as a tool of leadership.
Using a Foucauldian perspective, the book explores the interconnected concepts of power and knowledge, examining how visual images are used in the Middle Eastern context for leaders to communicate with their followers and the public. The Bedouin business world provides a unique opportunity for the researcher to examine the interplay between culture, management and politics. The book will be of interest to academics working in the fields of aesthetics, leadership, management, culture, and the Middle East more broadly.
Authors and Affiliations
About the author
Dr. Amer Bitar is a researcher, and international executive specializing in media and strategy in the Middle East region. He has worked with a range of institutions in North America, Europe, Asia, and the Middle East to assist in formulating international strategies and managing regional expansion of operations. He has more than 22 years of professional experience in international development, crafting and executing strategies, managing media firms, licensing, and project management.
Bibliographic Information
Book Title: Bedouin Visual Leadership in the Middle East
Book Subtitle: The Power of Aesthetics and Practical Implications
Authors: Amer Bitar
Series Title: Palgrave Studies in Business, Arts and Humanities
DOI: https://doi.org/10.1007/978-3-030-57397-3
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-57396-6Published: 07 October 2020
Softcover ISBN: 978-3-030-57399-7Published: 08 October 2021
eBook ISBN: 978-3-030-57397-3Published: 06 October 2020
Series ISSN: 2662-1266
Series E-ISSN: 2662-1274
Edition Number: 1
Number of Pages: XVII, 223
Number of Illustrations: 62 b/w illustrations
Topics: Management, International Business, Arts