Overview
- Provides a broad exploration of the Fourth Industrial Revolution's impact on various industries
- Explores the challenges and opportunities presented by the digital era
- Provides guidance for academics and practitioners working in the field of digital strategy
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Table of contents (19 chapters)
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Front Matter
Keywords
About this book
This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness.
This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.
Editors and Affiliations
About the editor
Natalia Konina is Professor of Economics and Head of Department of Management, Marketing and Foreign Economic Activities at Moscow State Institute of International Relations (MGIMO University), Russia.
Bibliographic Information
Book Title: Digital Strategies in a Global Market
Book Subtitle: Navigating the Fourth Industrial Revolution
Editors: Natalia Konina
DOI: https://doi.org/10.1007/978-3-030-58267-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-58266-1Published: 03 January 2021
Softcover ISBN: 978-3-030-58269-2Published: 04 January 2022
eBook ISBN: 978-3-030-58267-8Published: 02 January 2021
Edition Number: 1
Number of Pages: XXVI, 280
Number of Illustrations: 20 b/w illustrations, 3 illustrations in colour