Overview
- Presents a theoretical framework for corporate communications
- Discusses the Corporate Newsroom model
- Includes case studies from organisations such as the Dutch Police and Swiss Life Germany
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (12 chapters)
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Theoretical Basics
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Case Studies
Keywords
About this book
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer.
The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.
The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations.
This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Editors and Affiliations
About the editor
Christoph Moss is a professor for Communication and Marketing at the International School of Management in Dortmund. He was deskchef in the newsroom of the German business newspaper Handelsblatt. With his consulting company Mediamoss he has implemented more than 50 Corporate Newsroom projects - for example at Siemens, Fraport and Swiss Life Germany.
Bibliographic Information
Book Title: The Corporate Newsroom
Book Subtitle: Steering Companies Efficiently Through Communication
Editors: Christoph Moss
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-030-67642-1
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Mediamoss GmbH 2021
Hardcover ISBN: 978-3-030-67641-4Published: 14 April 2021
Softcover ISBN: 978-3-030-67644-5Published: 15 April 2022
eBook ISBN: 978-3-030-67642-1Published: 13 April 2021
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: X, 154
Number of Illustrations: 29 b/w illustrations
Topics: Marketing, Media and Communication, Industries