Overview
- Presents research methods and data analysis tools in non-technical language, using numerous step-by-step examples
- Uses QDA Miner Lite for qualitative and IBM SPSS Statistics for quantitative data analysis
- Benefits business and social science students and managers alike
Part of the book series: Classroom Companion: Business (CCB)
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Table of contents (13 chapters)
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Front Matter
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Designing the Study
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Front Matter
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Data Collection
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Front Matter
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Quantitative Data Analysis
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Front Matter
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Reporting
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Front Matter
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Back Matter
Keywords
About this book
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Authors and Affiliations
About the authors
James Sallis is a Professor at the Department of Business Studies at Uppsala University, Sweden. He teaches marketing, research methods, and statistics in the undergraduate, graduate, and executive education programs. He is statistical advisor for the department's faculty and students and is a frequent guest lecturer at business schools worldwide.
Geir Gripsrud is Professor Emeritus at the Department of Marketing at BI Norwegian Business School in Oslo, Norway, where he has acted as Dean of both Bachelor and Master Programs. An experienced teacher of marketing, marketing research, distribution channels, and international marketing, he is a co-author of widely used Norwegian textbooks on Research Methods as well as on Distribution Channels and Supply Chains.
Ulf H. Olsson is a Professor at the Department of Economics at BI Norwegian Business School in Oslo, Norway. He has held the position as Provost with responsibility for research and academic resources. Working mainly on structural equation modeling, statistical modeling and psychometrics, he has published research articles in leading statistics and psychometric journals and has also authored textbooks on statistics and mathematics.
Ragnhild Silkoset is a Professor of Marketing at BI Norwegian Business School in Oslo, Norway. She has held the position as the Head of the Department of Marketing, as well as Dean for the Executive Programs. Her areas of interest include marketing, marketing research, pricing strategy, network analysis and blockchain technology.
Bibliographic Information
Book Title: Research Methods and Data Analysis for Business Decisions
Book Subtitle: A Primer Using SPSS
Authors: James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset
Series Title: Classroom Companion: Business
DOI: https://doi.org/10.1007/978-3-030-84421-9
Publisher: Springer Cham
eBook Packages: Mathematics and Statistics, Mathematics and Statistics (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-84420-2Published: 31 October 2021
Softcover ISBN: 978-3-030-84423-3Published: 01 November 2022
eBook ISBN: 978-3-030-84421-9Published: 30 October 2021
Series ISSN: 2662-2866
Series E-ISSN: 2662-2874
Edition Number: 1
Number of Pages: XI, 258
Number of Illustrations: 26 b/w illustrations, 112 illustrations in colour
Topics: Statistics for Business, Management, Economics, Finance, Insurance, Management Education, Statistics, general, Statistics for Social Sciences, Humanities, Law, Statistics and Computing/Statistics Programs