Authors:
- Includes three empirical studies on revenue management
- Summarizes the prerequisites for applying revenue management in manufacturing
- Assesses the barriers that hinder the implementation of revenue management
- Includes supplementary material: sn.pub/extras
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.
Authors and Affiliations
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Munich, Germany
Danilo Zatta
About the author
Dr. Danilo Zatta, Partner and Managing Director at The Boston Consulting Group
(BCG) in Munich, is a leading expert in topline growth with over 20 years of
consulting experience. He specialized in profit improvement on the revenue side.
Before joining BCG, he worked for several of the world’s leading consultancies in
the fields of strategy and marketing.
Danilo has conducted hundreds of projects both in Europe and globally for large
corporations as well as for medium-sized companies and private equity investors in
numerous sectors. He was thus able to develop strong expertise in e.g. strategies,
sales and pricing excellence programs, M&A and post-merger integration, pricing
processes, as well as business and revenue models.
He has published over 20 books on topics including corporate strategies and
pricing. His articles are regularly published in e.g. Harvard Business Review and
The Journal of Revenue and Pricing Management. He is a regular speaker and
chairman at events, forums and leading business schools.
Danilo studied Economics at the Luiss University in Rome, Italy as well as at the
UCD in Dublin, Ireland. He holds a Master of Business Administration (MBA)
from INSEAD of Fontainebleau, France and Singapore. He received his doctoral
degree (Ph.D.) in revenue management and pricing at the Technical University of
Munich, Germany.
Bibliographic Information
Book Title: Revenue Management in Manufacturing
Book Subtitle: State of the Art, Application and Profit Impact in the Process Industry
Authors: Danilo Zatta
DOI: https://doi.org/10.1007/978-3-319-30240-9
Publisher: Springer Cham
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-30239-3Published: 19 July 2016
Softcover ISBN: 978-3-319-80759-1Published: 30 May 2018
eBook ISBN: 978-3-319-30240-9Published: 08 July 2016
Edition Number: 1
Number of Pages: XXII, 129
Number of Illustrations: 10 b/w illustrations, 35 illustrations in colour
Topics: Finance, general, Operations Management, Statistics for Business, Management, Economics, Finance, Insurance, Business Strategy/Leadership, Marketing