Overview
- Includes the full proceedings of the 2011 World Marketing Congress?
- Offers quality research and insights in the field of marketing from around the world
- Includes contributions related to marketing strategy, marketing management and consumer behavior
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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Table of contents (264 papers)
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Front Matter
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Advertising Impressions
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Front Matter
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Farmers and Informal Marketing
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Front Matter
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Issues in Wine Marketing
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Front Matter
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Counterfeit Products, Crowd Behavior in Sport Events
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Front Matter
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Brand Power and Issues in Sports Management
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Front Matter
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Keywords
About this book
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of thefield. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​
Editors and Affiliations
Bibliographic Information
Book Title: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Book Subtitle: Proceedings of the 2011 World Marketing Congress
Editors: Colin L. Campbell
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-50008-9
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2017
Hardcover ISBN: 978-3-319-50006-5Published: 12 January 2017
Softcover ISBN: 978-3-319-84298-1Published: 07 July 2018
eBook ISBN: 978-3-319-50008-9Published: 11 January 2017
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXXIII, 953
Number of Illustrations: 21 b/w illustrations, 84 illustrations in colour
Additional Information: Originally published by the Academy of Marketing Science, Ruston, LA, 2011
Topics: Consumer Behavior, Online Marketing/Social Media, Customer Relationship Management, Business Strategy/Leadership