Overview
Offers unique insights on business communication as used in intercultural professional settings
Investigates how the efficiency of intercultural professional and business communication can be maximized by implementing f its inherent norms and rules
Contains theoretical analysis of business communication, theory of euphemy, and their applications in intercultural professional and business communication
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Table of contents(4 chapters)
About this book
The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.
Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
Reviews
“Linguistic Pragmatics of Intercultural Professional and Business Communication contributes to our understanding of IPBC. It enables the reader to understand the complex and dynamic nature of professional and business discourse in intercultural relations, and in particular, of the linguapragmatic aspects of IPBC. … by obtaining ideas and insights from this volume, researchers can employ IPBC, as an investigative framework, to delve deeper into business discourse, exploring the patterns of business negotiations and implementation of euphemisms and jargonisations in economic discourse.” (Fatemeh Mardian, Journal of Pragmatics, Vol. 174, 2021)
Authors and Affiliations
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Faculty of Economics, Peoples' Friendship University of Russia (RUDN University), Moscow, Russia
Elena N. Malyuga, Svetlana N. Orlova
Bibliographic Information
Book Title: Linguistic Pragmatics of Intercultural Professional and Business Communication
Authors: Elena N. Malyuga, Svetlana N. Orlova
DOI: https://doi.org/10.1007/978-3-319-68744-5
Publisher: Springer Cham
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: Springer International Publishing AG 2018
Hardcover ISBN: 978-3-319-68743-8Published: 23 November 2017
Softcover ISBN: 978-3-319-88650-3Published: 04 September 2018
eBook ISBN: 978-3-319-68744-5Published: 14 November 2017
Edition Number: 1
Number of Pages: XII, 145
Number of Illustrations: 1 b/w illustrations, 3 illustrations in colour
Topics: Pragmatics, Professional & Vocational Education, Corporate Communication/Public Relations, Intercultural Communication