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Table of contents (30 chapters)
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Heading Towards Customer Centric Enterprises
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Mass Customization and Personalization
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Customer Centric Design and Development
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Interfacing and Integrating the Customer
Keywords
About this book
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Editors and Affiliations
Bibliographic Information
Book Title: The Customer Centric Enterprise
Book Subtitle: Advances in Mass Customization and Personalization
Editors: Mitchell M. Tseng, Frank T. Piller
DOI: https://doi.org/10.1007/978-3-642-55460-5
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2003
Softcover ISBN: 978-3-540-02492-7Published: 12 June 2003
eBook ISBN: 978-3-642-55460-5Published: 27 June 2011
Edition Number: 1
Number of Pages: XII, 536
Number of Illustrations: 75 b/w illustrations
Topics: IT in Business, Computer-Aided Engineering (CAD, CAE) and Design, Industrial and Production Engineering