Overview
- Grundlagenwerk für Praxis und Ausbildung
- Direkt umsetzbare Modelle und Instrumente
- Know-how aus erster Hand
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Table of contents (9 chapters)
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Grundlagen des Business-to-Business-Marketing
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Analyseaufgaben im Business-to-Business-Marketing — Marktanalyse
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Analyseaufgaben im Business-to-Business-Marketing — Interne Analyse
Keywords
About this book
Reviews
Editors and Affiliations
Bibliographic Information
Book Title: Technischer Vertrieb
Book Subtitle: Grundlagen des Business-to-Business Marketing
Editors: Michael Kleinaltenkamp, Wulff Plinke
DOI: https://doi.org/10.1007/978-3-642-57165-7
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2000
Hardcover ISBN: 978-3-540-64174-2Published: 22 October 1999
Softcover ISBN: 978-3-642-62963-1Published: 30 October 2012
eBook ISBN: 978-3-642-57165-7Published: 28 June 2011
Edition Number: 2
Number of Pages: X, 767
Topics: Engineering, general, Business and Management, general, Project Management, Engineering Economics, Organization, Logistics, Marketing, Trade, Marketing