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Globalization 2.0

A Roadmap to the Future from Leading Minds

  • Book
  • © 2010

Overview

  • Leading managers' view on the current crises and the future of globalization

  • Unique insights into the strategy and daily practice of top masterminds in business and economy

  • With contributions from Kienbaum, Roland berger, A.T. Kearney, CISCO, Henkel, Lufthansa Technik, Conergy, Manager Magazin, HWWI, British Telecom Germany, T-Systems, and others

  • Includes supplementary material: sn.pub/extras

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Table of contents (19 chapters)

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About this book

. . . Eat not up your property among yourselves unjustly except it be a trade amongst you, by mutual consent . . . and help you one another in righteousness and piety. . . (Al-Hadid 4:29; Al-Ma’idah 5:2) There cannot be any doubt that the current ?nancial crisis, which began in the US, has gone global. This realization has fuelled the ?re of debate over globalization. Today’s globalization is no longer the globalization that Theodore Levitt, a former professor at the Harvard Business School, described in 1983 in his world famous article ‘‘The Globalization of Markets. ’’ Although, in old days, Levitt and his successors had not seen globalization as an utopian state free of problems, no- days globalization has been reshaped completely. Therefore, in the perception of the editors it is justi?ed to use the phrase ‘‘Globalisation 2. 0’’ for the range of effects interpenetrating global economic arrangements. Globalisation 1. 0 will never be restored again. Since the subprime crisis made its way to the global arena in the year 2008, companies and managers are confronted with the breathtaking speed of global, regional, and local changes. It is more than a provocation to divide dev- opments into cause and effects. Forecasts in strategic management are no longer valid even for the moment they are published. Uncertainty occupies the driving seats in global, regional, and local oriented companies.

Editors and Affiliations

  • Lehr- und Forschungsgebiet, RWTH Aachen, Aachen, Germany

    Raschid Ijioui, Heike Emmerich

  • FH Wedel, Wedel, Germany

    Michael Ceyp

  • Wachtberg, Germany

    Jochen Hagen

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