Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Applied Marketing Science / Angewandte Marketingforschung (APPMASC)
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Table of contents (8 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Zeppelin Universität gGmbH, Friedrichshafen, Germany
Julia Meik
About the author
Bibliographic Information
Book Title: Kundenintegration und Kundenbeziehungen
Book Subtitle: Konzeption, Wirkungsmechanismen und Managementimplikationen
Authors: Julia Meik
Series Title: Applied Marketing Science / Angewandte Marketingforschung
DOI: https://doi.org/10.1007/978-3-658-12356-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-12355-0Published: 03 March 2016
eBook ISBN: 978-3-658-12356-7Published: 26 February 2016
Series ISSN: 2627-1982
Series E-ISSN: 2627-2008
Edition Number: 1
Number of Pages: XXIII, 291
Topics: Marketing, Management, Innovation/Technology Management