Overview
- Eine wirtschaftswissenschaftliche Studie
Part of the book series: Schriftenreihe der HHL Leipzig Graduate School of Management (SHL)
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Table of contents(5 chapters)
About this book
Authors and Affiliations
-
Leipzig, Germany
Christina Beyer
About the author
Bibliographic Information
Book Title: Kongruenz in der Crossmedia-Kommunikation
Book Subtitle: Eine Untersuchung der Determinanten und Wirkungen
Authors: Christina Beyer
Series Title: Schriftenreihe der HHL Leipzig Graduate School of Management
DOI: https://doi.org/10.1007/978-3-658-28424-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2020
Softcover ISBN: 978-3-658-28423-7Published: 30 October 2019
eBook ISBN: 978-3-658-28424-4Published: 23 October 2019
Series ISSN: 2628-1007
Series E-ISSN: 2628-1015
Edition Number: 1
Number of Pages: XX, 270
Number of Illustrations: 31 b/w illustrations