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The Creation of the Extraordinary

Perspectives on Luxury

  • Book
  • © 2020
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Overview

Authors:
  1. Hannes Gurzki

    1. Braunschweig, Germany

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  • The principles of luxury brand management

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Table of contents (6 chapters)

  1. Front Matter

    Pages I-XVII
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  2. Introduction

    • Hannes Gurzki
    Pages 1-7
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  3. The State of Luxury Research: A Bibliometric Citation Analysis

    • Hannes Gurzki
    Pages 9-48
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  4. A Brief History of Luxury and Consumption

    • Hannes Gurzki
    Pages 49-62
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  5. Perspectives on Luxury: An Integrative Model

    • Hannes Gurzki
    Pages 63-145
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  6. The Meaning of Luxury: Decoding Luxury Brand Communications

    • Hannes Gurzki
    Pages 147-185
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  7. Discussion of Findings and Implications

    • Hannes Gurzki
    Pages 187-195
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  8. Back Matter

    Pages 197-246
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Keywords

About this book

Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.

Authors and Affiliations

  • Braunschweig, Germany

    Hannes Gurzki

About the author

Dr. Hannes Gurzki is program director at the European School of Management and Technology in Berlin. He has been working as a strategy consultant for several years. He completed his dissertation with Univ.-Prof. Dr. David M. Woisetschläger at the Institute for Automotive Management and Industrial Production (AIP), Chair of Services Management, at the Technical University Braunschweig.

Bibliographic Information

  • Book Title: The Creation of the Extraordinary

  • Book Subtitle: Perspectives on Luxury

  • Authors: Hannes Gurzki

  • Series Title: Applied Marketing Science / Angewandte Marketingforschung

  • DOI: https://doi.org/10.1007/978-3-658-29538-7

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

  • Softcover ISBN: 978-3-658-29537-0Published: 21 February 2020

  • eBook ISBN: 978-3-658-29538-7Published: 20 February 2020

  • Series ISSN: 2627-1982

  • Series E-ISSN: 2627-2008

  • Edition Number: 1

  • Number of Pages: XVII, 246

  • Number of Illustrations: 1 b/w illustrations

  • Topics: Marketing

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