Skip to main content
SpringerLink
Log in

Conference Proceedings Trends in Business Communication 2020

  • Book
  • © 2021

Overview

Editors:
  1. Peter Schneckenleitner

    1. Marketing & Communication Management / Digital Marketing, University of Applied Sciences, Kufstein, Austria

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  2. Wolfgang Reitberger

    1. Marketing & Communication Management / Digital Marketing, University of Applied Sciences, Kufstein, Austria

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  3. Alexandra Brunner-Sperdin

    1. Marketing & Communication Management / Digital Marketing, University of Applied Sciences, Kufstein, Austria

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  4. Andre Haller

    1. Marketing & Communication Management / Digital Marketing, University of Applied Sciences, Kufstein, Austria

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Research topics in the field of marketing and communication
  • Contributions of the conference "Trends in Business Communication"
  • Focus on communication management, marketing and digital marketing

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 16.99 USD 99.00
Discount applied Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 129.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (9 chapters)

  1. Front Matter

    Pages i-viii
    Download chapter PDF

  2. Leadership Communication with Multiple Managers and Its Influence on Internal Integration of Different Functional Areas

    • Berend Barkela
    Pages 1-18

  3. The Effect of Culture on Sustainable Consumer Behavior in Spain and Germany—A Suggestion for a Culturally Sensitive Communication Management

    • Peter Dietrich, Simona Kronas
    Pages 19-43

  4. Project Communication as a Key Function in Agile Organization Forms—an Analysis Using the Wellenreiter Organization as an Example

    • Julitta Jaschke, Bibiana Grassinger, Christine Kühn
    Pages 45-63

  5. Social Media as an Aid to Export and Early Stage Internationalization: A Literature Review

    • Darren P. Ingram
    Pages 65-83

  6. Changes in Internal Communications Through the “Home Office” Working Model

    • Tatjana Zeman, Mario Jooss, Mario Situm
    Pages 85-101

  7. Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies

    • Sanna Ala-Kortesmaa, Laura Paatelainen, Pekka Isotalus, Johanna Kujala, Jari Jussila
    Pages 103-127

  8. Blurring the Lines: How Social Media Managers Transform Business Communication

    • Rosemarie Nowak, Christian Rudeloff, Stefanie Pakura
    Pages 129-148

  9. Current Status of Corporate E-Learning in Austrian ATX Companies and its Implications—A Qualitative Analysis

    • Peter Schneckenleitner, Evelyn Wieser, Carina Settje
    Pages 149-175

  10. The Annual Shareholder Meeting in Austria in Times of the COVID-19 Pandemic

    • Christian Szücs
    Pages 177-191
Back to top

Keywords

About this book

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

Editors and Affiliations

  • Marketing & Communication Management / Digital Marketing, University of Applied Sciences, Kufstein, Austria

    Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller

About the editors

The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketin

Bibliographic Information

  • Book Title: Conference Proceedings Trends in Business Communication 2020

  • Editors: Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller

  • DOI: https://doi.org/10.1007/978-3-658-33642-4

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021

  • Softcover ISBN: 978-3-658-33641-7Published: 27 July 2021

  • eBook ISBN: 978-3-658-33642-4Published: 26 July 2021

  • Edition Number: 1

  • Number of Pages: VIII, 191

  • Number of Illustrations: 27 b/w illustrations

  • Topics: Marketing, Business Strategy/Leadership

Publish with us

Policies and ethics

Back to top

Search

Navigation