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Table of contents (4 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dr. Tanja Fink received her PhD at Prof. Dr. Christoph Burmanns markstones Institute of Marketing, Branding & Technology at the University of Bremen.
Bibliographic Information
Book Title: Drivers of User Engagement in Influencer Branding
Book Subtitle: An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Authors: Tanja Fink
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-658-34651-5
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021
Softcover ISBN: 978-3-658-34650-8Published: 24 August 2021
eBook ISBN: 978-3-658-34651-5Published: 23 August 2021
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XX, 220
Number of Illustrations: 70 b/w illustrations
Topics: Marketing