Overview
Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dr. Amelie Winters received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.
Bibliographic Information
Book Title: Omni-Channel Retailing
Book Subtitle: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Authors: Amelie Winters
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-658-34707-9
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021
Softcover ISBN: 978-3-658-34706-2Published: 17 August 2021
eBook ISBN: 978-3-658-34707-9Published: 16 August 2021
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XXIV, 306
Number of Illustrations: 30 b/w illustrations