Overview
- Includes supplementary material: sn.pub/extras
Part of the book series: Contributions to Management Science (MANAGEMENT SC.)
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project. To support but not to replace the final managerial decision, a mathematical formula is developed. It can be applied to all kinds of process structures, takes into account the risks and benefits contingent on a company's situation as well as risk-reducing and benefit-increasing measures and translates them into numerical values. The resulting figure indicates the prospective value of customer integration in a specific project.
Authors and Affiliations
Bibliographic Information
Book Title: A Risk-Benefit Perspective on Early Customer Integration
Authors: Christoph Kausch
Series Title: Contributions to Management Science
DOI: https://doi.org/10.1007/978-3-7908-1962-5
Publisher: Physica Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Physica-Verlag Heidelberg 2007
Softcover ISBN: 978-3-7908-1961-8Published: 20 August 2007
eBook ISBN: 978-3-7908-1962-5Published: 02 August 2007
Series ISSN: 1431-1941
Series E-ISSN: 2197-716X
Edition Number: 1
Number of Pages: XVI, 244
Topics: Organization, Economic Theory/Quantitative Economics/Mathematical Methods, Innovation/Technology Management