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Schriften zum europäischen Management

Effective Strategy Implementation

Conceptualizing Firms' Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance

Authors: Huber, Adele J.

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About this book

Adele J. Huber discovers that a firm’s strategy implementation capabilities are a key driver of the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance. Her findings are particularly interesting for managers and researchers who focus on strategy formulation and execution. They also show the relation between strategy implementation and competitive advantage.

About the authors

Dr. Adele J. Huber wrote her dissertation under the supervision of Prof. Dr. Alexander Haas at the University of Bern (Switzerland). She works as a management consultant, focusing on marketing and brand strategy development and execution.

Table of contents (3 chapters)

Table of contents (3 chapters)
  • Effective Brand Strategy Implementation: Review of Literature and Avenues for Future Research

    Pages 9-42

    Huber, Adele J.

  • The Strategy Implementation Capability (SIC) Scale: A Learning-Based Measure of How To Make Strategy Implementation Effective

    Pages 43-90

    Huber, Adele J.

  • How Innovative Marketing Strategies Translate into Firm Performance: The Key Role of Firms' Strategy Implementation Capabilities

    Pages 91-131

    Huber, Adele J.

Buy this book

eBook $74.99
price for USA
  • ISBN 978-3-8349-6595-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $99.00
price for USA
  • ISBN 978-3-8349-2768-2
  • Free shipping for individuals worldwide. COVID shipping restrictions apply.
  • Immediate ebook access, if available*, with your print order
  • Usually ready to be dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Effective Strategy Implementation
Book Subtitle
Conceptualizing Firms' Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance
Authors
Series Title
Schriften zum europäischen Management
Copyright
2011
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-6595-0
DOI
10.1007/978-3-8349-6595-0
Softcover ISBN
978-3-8349-2768-2
Edition Number
1
Number of Pages
XX, 131
Number of Illustrations
11 b/w illustrations
Topics

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