China-Focused Cases

1. Front Matter

   Pages i-xvi

   PDF

2. FamilyMart: “Internet Plus” Strategy

   • Chen Lin

   Pages 1-21

3. Jinhuobao: A B2B E-Commerce Platform for FMCG in the New Retail Era

   • Hua Zhang, Wenying Qian, Shuyang Li

   Pages 23-40

4. OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market

   • Syeda Maseeha Qumer, Debapratim Purkayastha

   Pages 41-64

5. Huawei’s Quest for Global Markets

   • G. V. Muralidhara, Hadiya Faheem

   Pages 65-80

6. TECNO Mobile’s Growth Strategies in Africa

   • Syeda Maseeha Qumer, Geeta Singh

   Pages 81-101

7. Can Starbucks Sustain Its High Prices in China?

   • Debapratim Purkayastha, Benudhar Sahu, S. Venkata Seshaiah, Trilochan Tripathy

   Pages 103-118

8. Ofo: A Bike Sharing Firm from Campus

   • Rui Wang, Liping Qian

   Pages 119-136

9. From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu

   • Jiaxun He, Liangjie Zhu

   Pages 137-166

10. Why Didn’t the SF Heike Project Succeed?

    • Gang Zheng, Shan Hu

    Pages 167-182

11. Haidilao’s Crisis Management: Threats, Opportunities and Corporate Values

    • Chengli Shu, Shaoting Zheng

    Pages 183-194

This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world.


Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g., Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e.g., SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies’ operations in the overseas market (e.g., Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e.g., Starbucks). These cases were drawn from Chinese and overseas business schools.
 
The book helps bridge the gap between the world management community’s interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove valuable and informative for our readers.

• Case study
• Chinese growth
• Business management
• Chinese market
• Chinese innovation
• China-Focused Cases
• CEIBS Case Center

• China Europe International Business School, Shanghai, China

  China Europe International Business School

Founded in 2001, the CEIBS Case Center closely follows management education and practices in China. It has three core tasks: the first is supporting CEIBS faculty to develop more and more high-quality, China-focused cases, and to foster and lead teaching and research innovations. The second is undertaking the construction of the “Shanghai MBA Case Development and Sharing Platform” together with top-tier business schools in Shanghai, and promoting the case method in management education by joint efforts in platform building and sharing. The aim is to raise Shanghai’s management education to the next level by nurturing more business management talents and to enhance the Platform’s prominence nationwide. The third task is operating the Global Platform of China Cases (ChinaCases.Org), a case library focusing on unique management issues in the Chinese business context and following international standards. In so doing, the Center’s vision is to build the best Case Center in China and best China Case Platform in the world.

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