Springer Series on Cultural Computing

Kawaii Engineering

Measurements, Evaluations, and Applications of Attractiveness

Editors: Ohkura, Michiko (Ed.)

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  • Proposes methodologies for systematic measurement of perception of kawaii using virtual reality and biological signals
  • First English-language book on kawaii engineering
  • Discusses the effectiveness of kawaii engineering for designing industrial products and services
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eBook $119.00
price for USA (gross)
  • ISBN 978-981-13-7964-2
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  • Immediate eBook download after purchase
Hardcover $159.99
price for USA
  • ISBN 978-981-13-7963-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

“Kawaii” is a Japanese word that denotes “cute,” “lovable,” or “charming” although it does not have exactly the same meaning as those adjectives. This book proposes engineering methodologies for systematic measurement of the affective perception of kawaii, by using virtual reality and biological signals, and discusses the effectiveness of kawaii engineering for designing industrial products and services. Kawaii can draw sympathy from people and can embody a special kind of cute design, which reduces fear and makes dull information more acceptable and appealing.

Following the introduction of the background of kawaii engineering in Chapter 1, Chapters 2 and 3 describe experiments on the systematic measurement and evaluation methods for kawaii products and affective evaluation experiments. Chapter 4 proposes a mathematical model to identify the physical attributes that determine kawaii in motion. Chapters 5 and 6 explain research that uses biological signals and eye-tracking. After a brief survey of psychological research on kawaii and cuteness in Chapter 7, Chapters 8 and 9 introduce the use of spoons designed to stimulate the appetite of the elderly and the practical implementation of an emotion-driven camera. Chapters 10–14 explain experimental research that examines kawaii perception of people from various cultural backgrounds.

Kawaii Engineering will appeal to those who work on affective computing, product design, user experience design, virtual reality, and biological signals.


About the authors

Michiko Ohkura has been a professor at the Shibaura Institute of Technology since 1999. Formerly, she worked at the Central Research Laboratory of Hitachi Ltd., and at other companies. She is a fellow of the Virtual Reality Society of Japan, a vice president of the Japan Society of Kansei Engineering, and a member of the Science Council of Japan. She is also a member of the Institute of Electrical and Electronics Engineers (IEEE) and the Association for the Advancement of Affective Computing (AAAC). Her research interests include interaction design, biological signals, and mathematical models especially from an affective point of view.

Table of contents (15 chapters)

Table of contents (15 chapters)

Buy this book

eBook $119.00
price for USA (gross)
  • ISBN 978-981-13-7964-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.99
price for USA
  • ISBN 978-981-13-7963-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Kawaii Engineering
Book Subtitle
Measurements, Evaluations, and Applications of Attractiveness
Editors
  • Michiko Ohkura
Series Title
Springer Series on Cultural Computing
Copyright
2019
Publisher
Springer Singapore
Copyright Holder
Springer Nature Singapore Pte Ltd.
eBook ISBN
978-981-13-7964-2
DOI
10.1007/978-981-13-7964-2
Hardcover ISBN
978-981-13-7963-5
Series ISSN
2195-9056
Edition Number
1
Number of Pages
X, 256
Number of Illustrations
24 b/w illustrations, 143 illustrations in colour
Topics