Overview
- Provides a new perspective on the concept of consumer social responsibility
- Offers practical recommendations for both businesses and governments
- Applies a combination of qualitative and quantitative research methods
Part of the book series: Approaches to Global Sustainability, Markets, and Governance (AGSMG)
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Table of contents (10 chapters)
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Front Matter
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Introduction
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Front Matter
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Review of Literature
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Front Matter
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Research Methodology
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Front Matter
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Conclusions and Practicality
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Front Matter
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Back Matter
Keywords
- corporate social responsibility
- consumption behaviour
- consumer social responsibility
- socially conscious consumption behaviour
- responsible consumption behaviour
- environmentally responsible behaviour
- green consumption behaviour
- sustainable consumption behaviour
- sustainability
- social responsibility
- CSR
- confirmatory factor analysis
- path analysis
- cluster analysis
- Sobel Test
- Goodman Test
- mediation analysis
About this book
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.
The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
Authors and Affiliations
About the authors
Karnika Gupta is an Assistant Professor and Head of the Department of Commerce, Seth Navrang Rai Lohia Jairam Girls College, Lohar Majra, India. She has previously worked as an Assistant Professor at the Department of Commerce, Kurukshetra University, India. Her areas of interest include marketing, consumer social responsibility, marketing and consumer research, research methodologies in business, and data analysis in business and consumer research.
Narendra Singh is a Professor at the Department of Commerce, Kurukshetra University, India. He has extensive teaching and research experience in the areas of marketing, international marketing, rural marketing, consumer social responsibility, and environmental conservation. His current research interests include socially responsible behaviour, environmental conservation, and waste management.
Bibliographic Information
Book Title: Consumption Behaviour and Social Responsibility
Book Subtitle: A Consumer Research Approach
Authors: Karnika Gupta, Narendra Singh
Series Title: Approaches to Global Sustainability, Markets, and Governance
DOI: https://doi.org/10.1007/978-981-15-3005-0
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2020
Hardcover ISBN: 978-981-15-3004-3Published: 24 May 2020
Softcover ISBN: 978-981-15-3007-4Published: 24 May 2021
eBook ISBN: 978-981-15-3005-0Published: 23 May 2020
Series ISSN: 2520-8772
Series E-ISSN: 2520-8780
Edition Number: 1
Number of Pages: XXV, 450
Number of Illustrations: 103 b/w illustrations, 21 illustrations in colour