Authors:
A systematic strategical research on private brand management
Provides product and pricing strategies of private brand
Analyzes on channels and supply chain coordination with private brand introduction
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Table of contents (5 chapters)
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Front Matter
About this book
Authors and Affiliations
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School of Economics and Management, Tongji University, Shanghai, China
Jiazhen Huo
About the author
Bibliographic Information
Book Title: Advances in Theory and Practice in Store Brand Operations
Authors: Jiazhen Huo
DOI: https://doi.org/10.1007/978-981-15-9877-7
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Tongji University Press 2021
Hardcover ISBN: 978-981-15-9876-0Published: 05 January 2021
Softcover ISBN: 978-981-15-9879-1Published: 06 January 2022
eBook ISBN: 978-981-15-9877-7Published: 04 January 2021
Edition Number: 1
Number of Pages: XVII, 253
Number of Illustrations: 27 b/w illustrations, 4 illustrations in colour
Topics: Business and Management, general, Logistics, Branding