Error[unknown-locale | Frontend.ProductSearchPage | section.bannerbox.prefix] Error[unknown-locale | Frontend.ProductSearchPage | section.bannerbox.publisher.all] Error[unknown-locale | Frontend.ProductSearchPage | section.bannerbox.titles]

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Online Impulse Buying and Cognitive Dissonance Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Online Impulse Buying and Cognitive Dissonance

Mattia, G., Di Leo, A., Principato, L. (2021)

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to …

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Brand Storytelling in the Digital Age Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Brand Storytelling in the Digital Age

Moin, S. M. A. (2020)

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research …

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Organisational Responses to Social Media Storms Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Organisational Responses to Social Media Storms

Phippen, A., Bond, E. (2020)

This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual …

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Website Quality and Shopping Behavior Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Website Quality and Shopping Behavior

Semerádová, T., Weinlich, P. (2020)

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's …

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Market Driven Political Advertising Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Market Driven Political Advertising

Hughes, A. (2018)

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and …

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Personal Brand Creation in the Digital Age Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Personal Brand Creation in the Digital Age

Grzesiak, M. (2018)

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social …

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The Internet as a Technology-Based Ecosystem Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

The Internet as a Technology-Based Ecosystem

Walton, N. (2017)

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos …

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Business-to-Business Marketing Communications Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Business-to-Business Marketing Communications

Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, I. (2017)

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand …

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Electronic Word of Mouth (eWOM) in the Marketing Context Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Electronic Word of Mouth (eWOM) in the Marketing Context

Ismagilova, E., Dwivedi, Y. K., Slade, E., Williams, M. D. (2017)

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional …

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Urban Social Listening Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

Urban Social Listening

Hollander, J. B., Graves, E., Renski, H., Foster-Karim, C., Wiley, A., Das, D. (2016)

This book analyses new software tools and social media data that can be used to explore the attitudes of people in urban places. It reports on the findings of several research …

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The Reputation Economy Error[unknown-locale | Frontend.ProductSearchPage | section.resultlist.book]

The Reputation Economy

Gandini, A. (2016)

Exploring the new professional scenes in digital and freelance knowledge, this innovative book provides an account of the subjects and cultures that pertain to knowledge work in …

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