Overview
- A hands-on guide to social media for entrepreneurs, veteran technical managers, and marketers, Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program provides the latest tools and techniques managers need to take their social media programs to the next level.
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Table of contents (13 chapters)
About this book
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Â
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up.  Â
The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessibleenough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz. Â
About the author
Bibliographic Information
Book Title: Advanced Social Media Marketing
Book Subtitle: How to Lead, Launch, and Manage a Successful Social Media Program
Authors: Tom Funk
DOI: https://doi.org/10.1007/978-1-4302-4408-0
Publisher: Apress Berkeley, CA
eBook Packages: Business and Economics, Apress Access Books, Business and Management (R0)
Copyright Information: Tom Funk 2013
Softcover ISBN: 978-1-4302-4407-3Published: 07 December 2012
eBook ISBN: 978-1-4302-4408-0Published: 01 March 2014
Edition Number: 1
Number of Pages: VI, 256
Number of Illustrations: 17 b/w illustrations
Topics: Business and Management, general