- Full Description
Commercializing technology is not easy. There are many complicated decisions to make: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? As Commercializing Innovation: Turning Technology Breakthroughs into Products shows, you need a systematic method to answer such questions and bring sophisticated products and services to market.
In this book, successful technology entrepreneur and professor Jerome Schaufeld offers a step-by-step commercialization process that begins with assessing technology from a variety of sources and ends with taking viable products into the market. As he shows, by applying systematic processes to technology commercialization, you can create a greater number of useful products while improving the probability of their success in the marketplace. Using case studies and models, as well as the experience Schaufeld has accumulated over the years, Turning Tech Breakthroughs into Products shows readers how to:
- Source technology that can be turned into products
- Recognize an opportunity to create a viable product
- Perform feasibility analyses before sinking too much money into a project
- Find the right method and means to introduce the product to market
- Plan the project down to the last detail
- Execute the project in ways that improve chances of its success
As a successful entrepreneur, consultant, and professor of entrepreneurship at a leading U.S. engineering school, Schaufeld’s unique vantage point allows him to provide cogent insights into both the theoretical and practical aspects of bringing products to market. By following his methods, you will improve your chances of creating successful products.
What youll learn
Readers will learn:
- A step-by-step method for bringing technology products to market
- How to systematize the commercialization of technology-based ideas
- Where to find breakthrough technology innovations--or create them yourself.
- How to improve the success rate of commercialization projects.
- Different methods for marketing products to maximize impact and sales.
Who this book is for
- Corporate executives
- Venture capitalists and angels
- Business development professionals
- Business and engineering school professors and students
- Government and corporate-level consultants.
- Table of Contents
Table of ContentsChapter 1: The Legacy and Myths Of Technology Commercialization
Chapter 2: The Commercialization Model
Chapter 3: Sources of Ideas
Chapter 4: Opportunity Recognition
Chapter Goal: In any quest to exploit technology, there are usually multiple sources of ideas competing for a finite amount of resources. This chapter offers a methodology for sorting out multiple options. It features a weighted average methodology that is based on the vision or goals of the organization. This method can dramatically improve the rate organizations find projects that fit their needs.
Chapter 5: Feasibility Analysis
Chapter 6: Project Plan
Chapter 7: How to Go to Market
Chapter 8: The Numbers
Chapter 9: Organizational Dynamics
Chapter 10: ROI: Does It Make Sense?
Chapter Goal: The opportunity is present, the plan is in place, you have access to capital, and you can assemble the right team . . . but should you go ahead full tilt? You need to step back and evaluate the overall project. Does going forward make sense in the context of corporate goals, the IRR of cash flow, the organizational balance sheet and the cost of capital? Eventually all this must be rationalized in the go/no go decision.
Chapter 11: Big Brother: Friend or Foe?
Chapter 12: Global Competitive Forces: The Final Arbiter
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