Eric Sink on the Business of Software

By Eric Sink

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers.

Full Description

  • ISBN13: 978-1-59059-623-4
  • 320 Pages
  • User Level: Beginner to Advanced
  • Publication Date: March 20, 2006
  • Available eBook Formats: EPUB, MOBI, PDF
  • Print Book Price: $24.99
  • eBook Price: $17.99
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Full Description

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

Table of Contents

Table of Contents

  1. What Is a Small ISV?
  2. Whining by a Barrel of Rocks
  3. Starting Your Own Company
  4. Finance for Geeks
  5. Exploring Micro-ISVs
  6. First Report from My Micro-ISV
  7. Make More Mistakes
  8. Small ISVs: You Need Developers, Not Programmers
  9. Geeks Rule and MBAs Drool
  10. Hazards of Hiring
  11. Great Hacker != Great Hire
  12. My Comments on “Hitting the High Notes”
  13. Career Calculus
  14. Finding a Product Idea for Your Micro-ISV
  15. Marketing Is Not a Post-processing Step
  16. Choose Your Competition
  17. Act Your Age
  18. Geek Gauntlets
  19. Be Careful Where You Build
  20. The Game Is Afoot
  21. Going to a Trade Show
  22. Magazine Advertising Guide for Small ISVs
  23. Tenets of Transparency
  24. Product Pricing Primer
  25. Closing the Gap, Part 1
  26. Closing the Gap, Part 2
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