Apress Windows 10 Release Sale

Software Product Management and Pricing

Key Success Factors for Software Organizations

By Hans-Bernd Kittlaus , Peter N. Clough

  • eBook Price: $69.99
Buy eBook Buy Print Book

Software Product Management and Pricing Cover Image

Software product management and pricing are key success factors for any organization providing software. This book defines the term 'software product' and looks at the business and organizational sides. The focus is on the optimization of long-term success.

Full Description

  • Add to Wishlist
  • ISBN13: 978-3-5407-6986-6
  • 244 Pages
  • User Level: Professionals
  • Publication Date: December 18, 2008
  • Available eBook Formats: PDF

Related Titles

  • Information Systems and Neuroscience
  • BPM - Driving Innovation in a Digital World
  • Data-Driven Process Discovery and Analysis
  • Physical Asset Management
  • Transactions on Large-Scale Data- and Knowledge-Centered Systems XVIII
  • UML @ Classroom
  • AIDA-CMK: Multi-Algorithm Optimization Kernel Applied to Analog IC Sizing
  • Computational Color Imaging
  • Uncertainty Quantification in Computational Fluid Dynamics and Aircraft Engines
  • Non-Linear Finite Element Analysis in Structural Mechanics
Full Description
Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term 'software product' and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.
Table of Contents

Table of Contents

  1. Responsibility for economic success (profitability across the life cycle).
  2. Definition of the total market and the target market (e.g. national vs. international).
  3. Scope and Positioning.
  4. Definition of the packaging (product family vs. single product, name etc.).
  5. Controlling of Marketing.
  6. Definition and Controlling of the sales channels.
  7. License models.
  8. Value vs. Cost Pricing, Strategic vs. tactical pricing.
  9. Client for Development.
  10. Requirements Management.
  11. Definition and coordination of the support structure.
  12. Competitive advantages and how to defend them.

Please Login to submit errata.

No errata are currently published


    1. Pro SQL Server Internals


      View Details

    2. Beginning 3D Game Development with Unity 4


      View Details

    3. Beginning iPhone Development with Swift


      View Details

    4. Financial Modeling for Business Owners and Entrepreneurs


      View Details