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  • Probing Experience

    Probing Experience Cover

    Joyce Westerink, Martin Ouwerkerk, Therese J. M. Overbeek, W. Frank Pasveer

    This book probes how we can probe user experiences. It combines academic research on user experiences with business propositions. It sets up a dialogue between what is done and known in the academic world and what is needed and envisioned in the area of business applications. To this end it brings together a range of distinguished authors from a broad range of fields, including psychophysiology, psychometrics and behaviour research, including university research and business strategy and development.
  • Pervasive Advertising

    Pervasive Advertising Cover

    Jörg Müller, Florian Alt, Daniel Michelis

    Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information.

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