All User Interfaces and Human Computer Interaction Titles
Joyce Westerink, Martin Ouwerkerk, Therese J. M. Overbeek, W. Frank Pasveer
This book probes how we can probe user experiences. It combines academic research on user experiences with business propositions. It sets up a dialogue between what is done and known in the academic world and what is needed and envisioned in the area of business applications. To this end it brings together a range of distinguished authors from a broad range of fields, including psychophysiology, psychometrics and behaviour research, including university research and business strategy and development.
Jörg Müller, Florian Alt, Daniel Michelis
Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information.