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Trends and Issues in Global Tourism 2011

By Roland Conrady , Martin Buck

  • eBook Price: $69.99
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This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses current challenges in the aviation and hospitality industry, in destination management and in marketing and distribution management.

Full Description

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  • ISBN13: 978-3-6421-7766-8
  • 366 Pages
  • Publication Date: February 4, 2011
  • Available eBook Formats: PDF

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Full Description
This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.
Table of Contents

Table of Contents

  1. New Data on Tourism and Changing Travel Behaviour.
  2. Challenges in Global Aviation Management.
  3. Hospitality Management in a Changing Environment.
  4. Destination Management: Product
  5. Branding
  6. Promotion.
  7. Marketing Management in Global Tourism: Identifying New Opportunities.
  8. Business Travel Management: Costs
  9. Yield
  10. Success.
  11. Corporate Social Responsibility: Help or Hindrance?.
  12. Beyond the Boundaries of the Tourism Industry.
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